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Toto Wolff Set to Sell Stake Valuing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6 billion – an unprecedented figure for a Formula 1 squad – after McLaren were valued at £3.5bn in an adjustment to corporate structure last September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, would sell a shareholding approximately five percent.

The 53-year-old would stay on as team principal and CEO should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who both hold one-third of the company.

A Mercedes spokesperson stated: "We will be making no official statement on this. The governance of the team stays unaltered, and all three partners are dedicated to continued achievements of the brand in Formula One."

Financial Growth

This arrangement signifies a significant increase in worth of Mercedes F1 after Ineos bought its share for £208 million in 2022.

The rise reflects the growth in market values of Formula 1 outfits recently due to the increasing appeal of Formula 1 globally.

This trend was evident with the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which was released in summer 2023 and earned over $630 million (£458m) at cinemas worldwide.

It is the actor's top-grossing film and the most successful sports movie to date.

Current Performance

Mercedes are second in the team standings, trailing McLaren Racing, with three races left in the current championship.

Their lead driver British driver George Russell has won 2 of the 21 races this year and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

CJ
Written by

Christopher Johnston

A digital strategist with over a decade of experience in UK media, specializing in content innovation and audience engagement.

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